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Dr Andrew McStay

Reader in Advertising and Digital Media and Director of the Media and Persuasive Communication Network, Bangor University. @digi_ad
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Reader in Advertising and Digital Media and Director of the Media and Persuasive Communication Network, Bangor University. @digi_ad

Which are the best and worst ad campaigns of all time, and why?

спрашиваетStephen Eastwood  · 1 ответ
That’s a very subjective question. If it’s a case of my favourite ad is of all time, the Guinness ‘Surfer’ ad from the late 90s with the Leftfield soundtrack really sticks in my head... Читать далее
Reader in Advertising and Digital Media and Director of the Media and Persuasive Communication Network, Bangor University. @digi_ad

Are deliberately annoying adverts ever effective?

спрашиваетStephen Eastwood  · 1 ответ
Well, the answer’s yes, unfortunately! Deliberately annoying ads do stick in our minds. The UK is known particularly for having a quite creative advertising environment. The US typically... Читать далее
Reader in Advertising and Digital Media and Director of the Media and Persuasive Communication Network, Bangor University. @digi_ad

What do people get wrong about the advertising industry?

спрашиваетStephen Eastwood  · 1 ответ
Hmm, at a very basic level we still think that ads are all about images in magazines, billboards and on TV screens. But it really is a new world now and, as more money is spent online... Читать далее
Reader in Advertising and Digital Media and Director of the Media and Persuasive Communication Network, Bangor University. @digi_ad

Am I as immune to advertising as I think?

спрашиваетStephen Eastwood  · 2 ответа
I don’t think any of us are immune to advertising, or as at least not as immune as we might like to be. Ads are very carefully targeted and crafted to resonate in the most effective way... Читать далее
Reader in Advertising and Digital Media and Director of the Media and Persuasive Communication Network, Bangor University. @digi_ad

Do charities spend too much on advertising?

спрашиваетStephen Eastwood  · 1 ответ
I think charities spending a lot of money on advertising can occasionally backfire from a PR point of view, but it’s fair to say that you have to look at whether the advertising is... Читать далее
Reader in Advertising and Digital Media and Director of the Media and Persuasive Communication Network, Bangor University. @digi_ad

Is it right to put political pressure on the media by targeting their advertisers?

спрашиваетStephen Eastwood  · 1 ответ
Well, you could turn that question around and think 'why would it be wrong to do so'? No, I don’t think it’s wrong at all. In terms of leveraging political pressure by targeting... Читать далее
Reader in Advertising and Digital Media and Director of the Media and Persuasive Communication Network, Bangor University. @digi_ad

Is the golden age of TV advertising over?

спрашиваетStephen Eastwood  · 1 ответ
I don’t think so. I think if you’d asked me a few years ago, I’d probably have said yes to that. But I think TV advertising is undergoing something of a renaissance at the moment, and the... Читать далее
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Reader in Advertising and Digital Media and Director of the Media and Persuasive Communication Network, Bangor University. @digi_ad

Do Christmas advertising campaigns start too early in the year?

спрашиваетStephen Eastwood  · 1 ответ
For me, as a general consumer, the answer is yes, most certainly so! But from the point of view of marketers and advertisers, I think you’ve got to assume that it works. They don’t start... Читать далее